Alexandra (Ally) graduated from Frankston High School in 2006 and earned a Bachelor of Arts in Journalism from Monash University, aiming to write for magazines. After a fulfilling internship at a Sydney women’s magazine, she switched gears to become a copywriter for a leading Australian tourism company, capitalising on the opportunity amid changes to the media landscape. Ally then spent the next six years based in London crafting content for Topdeck and Trafalgar Travel, exploring most of Europe in the process. With the onset of Covid-19, she transitioned to a digital SEO agency, leading copywriters for brands like New Balance and Selfridges. Since 2022, Ally has been based in Melbourne as Content Manager at Australia Post, ensuring consistent and clear customer communications across web, social, email and TV platforms.

Ally came back to school in 2024 and in 2025 to speak to Year 11 students about careers in journalism, media and communications.