Amey is a brandsmith, brand story strategist, content specialist and writer. She graduated from Frankston High School in 1999 and achieved her Bachelor of Arts, Communications (Media Studies) with Honours from RMIT. After founding and running her own film and television production company, Amey went to London where she worked for the BBC. Upon returning to Australia, she attended the Australian School of Copywriting, and worked in advertising and digital media and marketing before establishing her current business, Heart Content, in 2014.  Heart Content is a Melbourne based brand and content agency helping businesses find their brand story and then tell it in a way that wins their customer’s heart.

In 2024, Amey ran a workshop style session for Year 11 English Literature students, giving them insight into career options that might suit those passionate about the written word.